Friday, April 18, 2008

Minor Obsessions: Big Booty Bread Co.

I need to write about this particular obsession before its classification shifts from minor to major.

Truth is, the point is rapidly approaching where I'd sell my ass for one of Big Booty Bread Co.'s peanut butter cookies -- big discs of peanut butter perfection, covered with chunks of crumbled Reese's Peanut Butter Cups and baked to that elusive point of crunchy, crumbly moistness.

Big Booty, probably best known for its killer red velvet cupcakes, sits on the North side of 23rd, just East of Eight Avenue, a couple doors down from the rotting corpse of what used to be Burgers & Cupcakes; thankfully Big Booty kicked its ass (and that ridiculous, monster pink cupcake spinning on top of its awning) back to its Hell's Kitchen location. Moral of the story: if you're gonna bring carbs and calories to Chelsea, they better damn well be worth it. And Big Booty bends over backwards (er, forwards?) to give you a lot of bang for the buck.

It all started when I was walking out of my gym after a workout and feeling like a reward. The mind behind Big Booty cleverly chose a location between New York Sports Club and David Barton gym and it wasn't long before I was swinging by on a daily basis.

Big Booty's treats aren't limited to the cases either; the now-bearded booty behind the logo (Jose Rojas) is easy to spot and has somehow managed to simultaneously keep the bakery namesake in perfect shape while clearly working it off.

Keep a lookout for Big Booty logo t-shirts and underwear, which fly out of the store as almost as quickly as its homemade goods.

1 comment:

SubtleKnife said...

If I ever scrape enough money together you will have to take me there.